V&A VideogamesThe V&A’s exhibition, Videogames: Design/Play/Disrupt explores how contemporary videogame designers, players and critics are pushing boundaries of videogame design in radical new ways. The design of the exhibition is conceived as a grey box render – one of the key stages of a game’s visual development – preceding the addition of colour, light and textures. This design places the visitor in a navigable and experientially rich environment which takes its cue directly from techniques and elements used in videogame design. The content of the exhibition, screens, projections and illuminated artwork are ‘painted’ onto this blank backdrop adding the colour and detail of the exhibition. The spaces transition from light grey to dark grey, increasing the level of immersion gradually. Within this grey-box world where colour is content, white light, on the other hand, signifies information. The 2D graphic design guides the visitor through the space in a similar way to floating ‘otherworldly’ icons that commonly aid a player’s navigation through a game. Design: Pernilla Ohrstedt Studio Graphic Design: Julia |  |  |  |  |  |  |  |  |  |  |  |  |  |