PERNILLA OHRSTEDT STUDIO

  • Studio
  • Press
  • Architecture
    • Museum of London
    • Vitra Workspace
    • The Beatbox
    • Dezeen Office
    • Cadogan Café
    • Future Memory Pavilion
    • Stazione Futuro
    • Storefront for Art & Architecture
    • Ring Dome, New York
    • Ring Dome, Milan
  • Installation
    • Antipodium S/S 2013
    • Cloud
    • Colette Clouds
    • Glitch Space
    • Topshop Unique S/S 2014
    • Topshop Showspace S/S 2014
  • Exhibition Design
    • Beazley Designs of the Year 2019
    • V&A Videogames
    • Vitra Work Orgatec 2016
    • International Fashion Showcase 2014
    • Atlas of the Unbuilt World
    • Stazione Futuro
    • White House Redux
  • Object
    • Silhouette Series
    • Argon Stars
    • Atlas Stool
    • Antipodium Combs S/S 13
    • Heracles Postcard
    • Learning from Kilburn
    • Light Well Table
    • Iconoclastic Plastic Chair
    • Pandora’s Comb
  • Publication
    • Hylozoic Ground
  • Contact

The Beatbox

The Beatbox was commissioned by Coca-Cola, following a competition to design their Showcasing Pavilion for the 2012 Olympic Park in London. The brief was to create a striking landmark for the Park and to connect young people to the Games by bringing together their passion for music and sport. The winning concept was to create a building that you can play like a musical instrument -The Coca-Cola Beatbox- an experimental fusion of architecture, sport, music and technology. The façade consisted of over 200 inflated ETFE cushions interlocking into a giant crystalline structure. Proprietary audio, illumination and interactive sensor technologies were integrated into the ETFE membranes enabling the architecture to be embedded with rhythmical sport sounds. Recorded by Mark Ronson for his Coca-Cola Olympic Anthem, the sounds included athletes’ heartbeats, shoes squeaking and arrows hitting a target and could be triggered and remixed by visitors’ gestures and movements on their journey through the building.

Design: Pernilla Ohrstedt & Asif Khan
Music: Mark Ronson & Katie B
Client: Coca-Cola
Location: Olympic Park, London 2012
Date: Commenced June 2011 – Completed July 2012